Designing the new economic sheet for the italian multinational Diasorin
2024
COLLABORATIONS:
- Marta Paschetta (Designer)
- Me (Digital Illustrator)
BRAND IDENTITY:
Use their colors palette and the typography
BRAND COMMUNICATION:
help the company to comunicate their values and what they do: immunodiagnostics and molecular tests. It's important to make the company more human and approachable.
INFOGRAPHICS:
We need to create new infographics to help the comprention of the immunodiagnostics and molecular tests.
IMAGES:
The images need to clear and accurate.
ILLUSTRATIONS & AI:
To solve all the problems we used the digital illustrations (CREATED BY ME) beacuase it's the best way to diversify Diasorin to the competitors.
REAL OBJECTS:
To represent the immunodiagnostics and molecular tests I used some real objects of the laboratory.
ABSTRACTION OF FORMS:
After I semplified the forms of the objects to created a new visual identity.
TEXTURE DEPTH:
At the end I added some texture depth to the illustrations to make them more realistic.
AI GENERATION:
For the final touch, we used the Leonardo AI to generate an infinite set of icons and images based on my illustrations.
CREATIVE CONCEPT:
